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Will new Melbourne A-League learn from #vegefail?
Well you’d have to be living under a rock not to hear the outrage over Kraft’s decision to pick iSnack 2.0 as the name for the new Vegemite/cheese spread. For better analysis of that decision look to...
View ArticleFake sports stars can damage a personal brand
As the adoption of social media grows so to will be the prevalence of people abusing the system for fun or profit. One of these trends is faking twitter account for athletes as per this Wall Street...
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Cashing in on Tiger
Melbournians certainly do love sport and this week it is caught up in Tiger Fever (Check out the latest from Twitter search on #Tiger). I completely with the PR Warrior that the “decision to spend $3...
View ArticleFormspring…. fan press conference?
Now I am collating my thoughts from the #sportsgeektrip, if you have a question please hit me up via Formspring. Formspring allows anonymous questions to be asked and answered via a simple web form....
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How Sports Tweet
A big focus of #sportsgeektrip was to see how much of the buzz around social media translated IRL (in real life). Most of the teams & even some of the facilities now have a presence on Twitter,...
View ArticleSocial media blurring lines for sports information
As blogged previously by Sports Geek slowly teams & media are sitting up and taking notice. Monitoring of your brand is mandatory to hear what your fans are saying but in some cases also your...
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Andrew Johns from hero to zero (again)
Unfortunately, the ugly face of racism took all the attention away from the NRL State of Origin preparation. The revelations followed Andrew Johns’s description of Inglis as a ”black c—” in an address...
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#morecronk & @SP_10 signs – how sports teams are handling big news in social
In today’s ABC Grandstand sports digital segment we looked at the how two of Melbourne’s biggest teams handled two big signings this week. Download mp3 How Sports News Breaks in Digital age Wednesday...
View ArticleMonday Night Meltdown – How fans, players & NFL handled it on social media
Monday Night Football meltdown was discussed with Francis on ABC Grandstand on Saturday , how the fans, players & NFL handled the controversialMonday Night Football finish between Green Bay &...
View ArticleLinkedIn’s new updates and the San Diego ‘Chill Pill’ controversy
This week’s ABC Grandstand segment focused on LinkedIn. Sean and Francis discussed the social networking website for professionals, the changes it has undergone recently and how company pages are being...
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